Armsa Consulting
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"We", "our", "us", "the company", "ARMSA Limited", "ARMSA Ltd", "ARMSA Consulting", "ARMSA", all refer to the company ARMSA Limited and all its subsidiaries and parent companies. ARMSA LIMITED is a company registered in England (registration number: 03818234, VAT number: 670192148) and located at the address 400 Chadwick House, Birchwood Park Warrington Road, Warrington, Cheshire, WA3 6AE. The company email address is and the company telephone number is +44 (0) 192 559 9340.

"You, "your" refer to a client or other contact of ARMSA, visitors of ARMSA website, people who use our services including those who subscribe to our newsletter or request a publication from us, job applications and our current and former employees.


This privacy policy tells you what to expect when ARMSA collects personal information. It explains what information we collect from you as you use our website or contact us in other ways including but not limited to interactions with us for our training programmes. It also describes how we collect, protect and make use of this information. The objective is to be transparent with you, and to give you the opportunity, in line with relevant regulations, to understand which of your data is held, why, how it helps us better cater to your needs but also how you can request the update or removal of this data.
When you are asked to provide information in all these cases, it will only be used in the ways described in this privacy policy.
This policy is updated from time to time. The latest version is published on this page.
This website privacy policy was last updated on: 09/11/2017
If you have any questions about this policy, please email or write to us at our postal address above.
We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them. We only record data of a person, if that data is relevant to the needs of our business.

REGISTERED AS DATA CONTROLLER REGISTERED with the Information Commissioner's Office (ICO)

As per the requirements of the Data Protection Act 1998 for every organisation that processes personal information, ARMSA Ltd is registered as a data controller with the Information Commissioner's Office (ICO) that upholds information rights in the public interest, including all the applicable legislation at Our registration number is Z2347704 and our entry at


We may collect the following information:
  • Your Name (only when you give it to us)
  • Your Job title (again, only when you give it to us)
  • Your Contact information, including your email address (e.g. when you request to sign up to our newsletter) and sometimes (e.g. for Alumni) postal address (where we send the certificates).
  • Any information that allows you to register / create an account / start a project with us
  • Any relevant details related to making a purchase
  • Your active (or hard) opt-in: if you want to receive our newsletter or any other information from us, as per the UK/EU GDPR regulations, you need to actively opt in. This means that, since you now you will need to actively opt in as opposed to what you used to do which is actively opt-out, unless you opt in, you will not be receiving our newsletter, market survey results or any special offers or promotional information.
The information above allows us to identify you uniquely, so that no other person can have access to your account or benefit from the perks you gain from the usage of our services via our website, other electronic conversations (e.g. email), or in our face-to-face or telephone conversations. This and additional information we may collect also allows us to give as personalised an experience as is possible:
  • Demographic information, such as postcode, preferences and interests
  • Your Website usage data
  • Other information relevant to client enquiries
  • Other information pertaining to special offers and surveys
We use third party website analytics or tracking software. These include but are not limited to Google Analytics through which we collect and view standard website usage statistics and details of visitor behaviour patterns (e.g. what pages you visited, or the number of people who visited a particular page). This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this, e.g. we will ask you to sign in or to register. We will make it clear when we collect personal information and will explain what we intend to do with it.
In addition, we use AutoPilot to conduct email Marketing. As part of this, we collect information conducive to distributing our newsletter. We also make sure, in line with the related UK and EU regulations that we gather opt-in data.
Payment transactions are handled using PayPal, a secure online payments system, used and trusted widely.
We also store cookies on your computers. These are used for many things, including but not limited to remembering your preferences. Cookies are explained in the dedicated section below, Use of Cookies.
From time to time, we may embed content from other sites. This happens, for example, when embedding Youtube videos from our channel or others' or content from other services. This may add their code and cookies to your website. We always make sure that the sites we embed content from are clean, secure and relevant. We only embed external content when it is appropriate, e.g. video stream from our YouTube channel rather than our own website will help the server continue to perform very well to timely present you its content.


Collecting this data helps us understand what you are looking for from our company, enabling us to deliver improved and tailored products and services. Specifically, we may use data:
  • To influence our Research and Development program,
  • For our own internal records,
  • To improve the products and services we provide,
  • To contact you in response to a specific enquiry,
  • To customise the website for you,
  • To send you promotional emails or call you about products, services, offers and other elements we think might be relevant to you.
  • To contact you via email, telephone or mail for research purposes.


A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.
Cookies allow websites and applications to store your preferences in order to understand what pages are more relevant to you, so that we are be able to present content, options and functionalities accordingly, as is specific to you. They also enable us to see information such as how many people use the website and what pages they tend to visit.
We may use cookies to:
  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Check whether you are logged onto our website.
  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies. However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you. Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it. There will be a notification about the cookies and we endeavour to show one that allows you to opt-in or out in an explicit way rather than the typical implied consent that has been used across the Internet to fit in with the minimal requirements of the law.
To learn more about cookies and how they are used, visit our internal Cookies Policy and All About Cookies.


When you fill in a form or provide your details on our website, face-to-face, on the phone or by post, you will see one or more tick boxes allowing you to:
  • Opt in to join our community and receive our newsletter.
  • Opt in to receive communications from us by email, telephone, text message or post.
  • Opt in to receive marketing communications from our third-party partners by email, telephone, text message or post.
If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:
  • Sign in to our website and change your opt-in settings.
  • Send an email to from the email you are subscribed with.
  • Write to us at: ARMSA Consulting 400, Chadwick House Birchwood Park Warrington WA3 6AE United Kingdom
We will never lease, distribute or sell your personal information to third parties, unless we have your permission or the law requires us to.

Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998 and the recent EU GDPR regulations.


We will always hold your information securely. To do this, we use third-party applications reputed for their security and robustness (e.g. PayPal) and our installing https. We also work continually to keep our digital framework secure. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards. We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998 and the recent UK and European GDPR regulations.


Our website may contain links to other websites.
Please note that we have no control over websites outside of our domain. 
If you provide information to a website to which we link, we are not responsible for its protection and privacy.
Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.